Connect Google Business Profile

Connecting your Google Business Profile listing, and what to check if it doesn't sync.

Updated Available on Free Agent Pro Agent Advanced Agent Enterprise

Google is where most local businesses get most of their reviews. If you connect one thing, connect this.

Connect it

  1. Go to Insights → Reviews and choose Connect Review Source.
  2. Pick Google from the platform list, then Continue.
  3. Start typing your business name — Google matches as you type. Pick your business from the suggestions.
    • If it doesn’t appear, choose Paste Google Map URL instead and paste the URL of your listing from Google Maps. Back to search returns you to the search box.
  4. Continue. You’ll see Connection Successful! when it’s accepted.

Google is the only platform with business search — every other source is connected by pasting its review page URL.

The first sync pulls your review history, not just new reviews. Depending on volume that takes anywhere from a few minutes to a couple of hours.

You’ll need

Access to the Google Business Profile for your business — as owner or manager. If someone else set it up, you’ll need them to grant you access, or to connect it themselves.

Find the right listing

Search by business name and city. If you have several branches, check the street address on each result — connecting the wrong branch is the most common setup mistake, and multi-branch businesses often have near-identical listings.

Multiple locations

Connect each location separately. Per-location reporting is where the useful comparisons live — an average across all sites hides the one that’s struggling.

If your listing doesn’t appear

Usually one of:

  • Your listing isn’t verified with Google yet — unverified listings can’t be fully managed
  • You have access to the Google account but not to the business listing itself
  • The business was recently created, merged or renamed and Google hasn’t finished reindexing

If the URL is rejected, open your listing in a browser and copy the address exactly as it appears — a search-results URL or a shortened link won’t work. Still stuck? Send us a link to your listing and we’ll connect it from our side.

After connecting

Once reviews are syncing, decide how you want them handled — automatically, or with your approval first.

→ Responding to reviews

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