Step 1 of 5
We'll compare your score against real industry benchmarks.
Your Reputation Report Card
0/100
What to fix first
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How is your Reputation Score calculated?
Unlike generic star ratings, a true business reputation audit is based on four weighted pillars. Our algorithm mirrors the same signal categories Google weighs when ranking businesses in the Local Pack.
Pillar 1 — Trust / Star Rating (30%)
Your "Trust Filter." Anything below a 3.3 is a click-killer, no matter how many reviews back it up.
Pillar 2 — Engagement / Response Rate (35%)
The single heaviest pillar in the score. Google prioritizes businesses that actively respond to reviews — this moves your score more than your star rating does.
Pillar 3 — Authority / Review Volume (15%)
Your "Social Proof." 50+ reviews is the minimum threshold for modern consumers to trust a rating at all.
Pillar 4 — Velocity / Recency (20%)
Your "Freshness Score." 85% of users ignore reviews older than 3 months — a steady stream of new reviews matters more than a big historical total.
The methodology
Why your Google star rating isn't the whole story
A 4.8-star business that hasn't responded to a review in six months is often less visible than a 4.2-star business that responds to every single one. That's not a guess — it mirrors how Google's own local ranking signals work: relevance, distance, and prominence, where prominence is shaped by review signals well beyond your raw average.
That's why this calculator doesn't just ask for your star rating. It weighs how often you respond (Engagement), how many reviews back up that rating (Authority), and how recently new reviews have come in (Velocity) — because a stale 4.8 and an actively-growing 4.4 tell Google, and your next customer, very different stories.
The score you get here isn't an official Google metric — Google doesn't publish one. It's a model built on the same four signal categories the industry agrees drive local visibility, so you can see where you're strong, where you're exposed, and what to fix first.
Average Reputation Scores by Industry
Not all industries are created equal. A "B" grade for a home services business might actually be an "A" for a hospitality brand. Compare your score to the 2026 benchmarks for your industry.
| Industry | Avg. Rating | Avg. Score | Difficulty |
|---|---|---|---|
| Hospitality & Travel | 4.6 | 89 | High |
| Healthcare & Wellness | 4.5 | 79 | Medium |
| Food & Beverages | 4.3 | 82 | High |
| Retail & Ecommerce | 4.4 | 79 | Medium |
| Professional Services | 4.9 | 92 | Extreme |
| Home Services & Trades | 4.4 | 67 | Medium |
| Events & Entertainment | 4.5 | 85 | High |
| Education & Community | 4.6 | 65 | Medium |
The fix
How to raise your score, pillar by pillar
Your report card tells you which pillar is weakest. Here's exactly what moves each one.
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01
Trust: fix what's actually driving the rating down
A low star rating is a symptom, not the disease. Read your 1- and 2-star reviews for the recurring theme — a specific product, a specific location, a specific time of day — and fix that before doing anything else. No amount of review volume outruns an unresolved service problem.
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02
Engagement: respond to every review, not just the good ones
This is the single heaviest pillar in the score, and the fastest to move. An AI Review Assistant that drafts a response to every new review the moment it posts can take you from an inconsistent 40% response rate to 100% without adding to your team's workload.
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03
Authority: make asking for a review part of the process, not an afterthought
Volume compounds slowly if you wait for happy customers to think of it themselves. A QR code on the receipt, a text after the appointment, a prompt at checkout — the businesses with 100+ reviews almost always automated the ask.
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04
Velocity: treat recency as its own metric, not a side effect of volume
You can have 200 reviews and a stale Velocity score if the last one came in four months ago. Set a standing cadence for review requests — after every job, every visit, every order — so new reviews arrive continuously instead of in occasional bursts.
The best online reputation management tool for SMBs
Most reputation management software costs hundreds of dollars a month just to tell you what you already know. FeedbackRobot's Reputation Management Platform was designed to be different. We don't just track your score; we provide the reputation management automation — AI-drafted responses, automated review requests, and real-time monitoring — you need to actually fix it.
Frequently asked questions
What is a good reputation score?
Generally, a score above 80 (Grade B) means you are healthy. A score above 90 (Grade A) means you are likely the market leader in your local area.
Why is my Google rating dropping?
If your star rating is steady but your score is dropping, it's likely a "Recency" issue. If you haven't received a new review in 30 days, your visibility in the Google Maps pack will start to fade.
How can I improve my business reputation checker results?
The fastest way to jump from a C to an A is to increase your Response Rate. Using an AI Review Answerer to respond to 100% of your reviews instantly tells Google you are an active, trustworthy business.
Can I use this tool as a competitor reputation checker?
Yes. One of the best ways to use our business reputation checker is to run audits on your local competitors. By inputting their star rating and estimated volume, you can see exactly where they are outperforming you — or where they are vulnerable. If a competitor has a high rating but a low recency score, that is your window of opportunity to outrank them in the Google Maps "Local Pack" by increasing your own review velocity.
Is a Reputation Score more important than my star rating?
While your star rating is what customers see first, your reputation score is what Google's algorithm sees. A business with a 4.8 rating that hasn't responded to a review in six months will often be outranked by a 4.2-rated business that responds daily. Our calculator looks at the "Full Picture" — velocity, responsiveness, and volume — to give you a more accurate prediction of your search visibility than stars alone.
Is this the same score Google uses?
No — Google doesn't publish an official reputation or ranking score. This calculator models the same signal categories (trust, engagement, authority, velocity) that local SEO practitioners agree drive visibility, so you get a directionally accurate picture of where you stand, not a guaranteed Google metric.
How often should I recalculate my Reputation Score?
Check it monthly, or any time your response rate or review velocity changes meaningfully — for example after a slow quarter, or right after you automate review responses. Engagement and Velocity move faster than your star rating does, so your score can shift well before your average rating catches up.
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