What it does
One survey, many touchpoints
Build the questionnaire once. Generate a QR code or link per room, table, desk or channel — each one tagged with where it hangs.
Automatic tagging
Email sends, SMS, your website widget and integrations like Salesforce or Shopify tag themselves. Nothing arrives untagged.
Compare in every report
Sentiment, response rate, peak times, staff mentions — filter any survey report by touchpoint, or compare two side by side.
Unlimited on every plan
Touchpoints are how one business organises its own feedback. Add as many as you have places to ask.
How it works
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1
Add a touchpoint — a name and how feedback is collected there (QR code, tablet, email, website…).
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2
Generate its QR code or link from any survey, or let sends tag themselves.
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Watch every report split by touchpoint, and find the one that needs attention.
Inside the product
What it looks like in FeedbackRobot
The question a rating alone can’t answer
Three stars. From where? The room, the restaurant, the spa, the checkout email a week later? A score without a place is a mood, not a lead. Touchpoints attach the place — or the moment — to every response, so the report can tell you that housekeeping on the third floor is the only thing dragging the average down.
One survey, many codes
You don’t build a survey per room. You build one, then generate a QR code for each touchpoint — “Room 204”, “Front desk”, “Table 12” — from the same survey. Each code carries its touchpoint in the link, so a scan at the door and a scan at the desk arrive already told apart. Print them, laminate them, put one on every table tent.
The same works for links: a checkout email, a receipt footer, a line in a WhatsApp message. Same questions, different moment, separate line in the report.
Nothing arrives untagged
Feedback that comes in without a code — a manual email send, a text message, the widget on your website, a Salesforce or Shopify trigger — lands on a default touchpoint for that channel: Email survey, SMS survey, Website widget, Integration. You can rename them or add your own. The point is that the comparison chart works on day one, without anyone configuring anything.
Compare, then act
Every survey report — sentiment by touchpoint, response rate, average response time, peak times, staff mentions — takes a touchpoint filter, and the Overview lets you compare two side by side. The front desk tablet outperforming the room codes tells you something about the codes. The spa’s sentiment dropping while the rooms hold tells you something about the spa.
Reviews from Google, TripAdvisor and the rest stay at the workspace level — a listing is a business, not a moment — so touchpoint filters narrow survey feedback and leave reviews whole.
Workspace or touchpoint?
This is the question people get wrong, so here is the rule. A workspace is a separate business — its own review listings, team, branding and billing. A touchpoint is the same business, a different moment. A hotel group has one workspace per hotel; each hotel has touchpoints for its rooms, desk, restaurant and spa. Workspaces are what plans are priced on. Touchpoints are free, and unlimited.
Frequently asked questions
What is a touchpoint?
A touchpoint is a moment inside your business where a guest is asked for feedback: the QR code on a room door, the tablet at the front desk, the email after checkout, the link on a receipt. Every response carries the touchpoint it came from, so reports can be split and compared by it.
Workspace or touchpoint — which do I need?
A workspace is a separate business: its own review listings, team, branding and billing. A touchpoint is the same business, a different moment. A hotel is a workspace; its rooms, front desk and restaurant tables are touchpoints.
Are touchpoints limited by plan?
No. Touchpoints are unlimited on every plan, including Free. Plans are priced per workspace — per business you manage.
Do I have to tag feedback by hand?
No. A QR code or link generated for a touchpoint tags every scan automatically. Email and SMS sends, the website widget and integrations each land on a sensible default touchpoint you can rename. Nothing arrives untagged.
Setup takes 3 minutes. Your agent handles the rest.
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