92%
of B2B buyers use reviews to support a purchase decision
92%
are more likely to buy after reading a trusted review
6+
reviews read on average during a single B2B purchase cycle
Source: G2 / SalesFuel B2B buyer research
Your review profile does the work a referral used to do
A prospective client evaluating a law firm, accounting practice, or consultancy is making a high-stakes decision with almost no way to verify quality before the first meeting, so the firm's review profile does the work a personal referral would otherwise do. Google reviews matter most for local searches, while industry-specific platforms like Avvo carry outsized weight within their specific vertical.
Firms that only think about reviews when a complaint arrives end up with a profile that's either empty or skewed negative, since satisfied clients rarely leave a review unprompted once an engagement quietly closes well. A short satisfaction survey sent within a day of closing, while the outcome is still fresh, generates markedly more testimonials than asking during the relationship itself.
Platform note
Google reviews matter most for local service searches, while industry-specific platforms carry outsized weight within their specific vertical, Avvo for legal among them.
How it works
Engagement closes
The moment a matter or engagement is marked closed, FeedbackRobot sends a short survey while the outcome is still fresh.
Feedback and reviews come in
Responses land in your dashboard alongside every new Google and Avvo review — sentiment tagged automatically.
Your agent responds
A client who felt underserved gets flagged and drafted a thoughtful reply before that impression becomes a public review.
Built for Professional Services
Every feature, tailored to how you work
Radar
Every platform prospective clients actually check, in one dashboard
Google and Avvo reviews land in a single view instead of separate logins — with sentiment tagged automatically so a dip in satisfaction surfaces before it shows up in next quarter's referral numbers.
See Radar →
AI Prompt to Survey
Ask about the engagement the moment it closes
Describe what you want to learn — responsiveness, clarity, outcome satisfaction — and your agent builds the survey and sends it automatically once the matter closes, while the relationship is still top of mind.
See AI Prompt to Survey →
AI Resolutions
Turn a dissatisfied client into a saved relationship
A client who felt underserved gets flagged and drafted a thoughtful, on-brand reply before that impression turns into a public review or a lost referral.
See AI Resolutions →
Automations
Trigger the right message at the right moment
Set the rule once — survey at engagement close, alert on a low score, follow-up after a milestone — and FeedbackRobot runs it for every client and every practice area without a partner remembering to ask.
See Automations →
Team Inbox
Keep every practice area on the same page
Route client feedback to the right partner or account lead automatically, and give the firm one shared view across every office instead of a separate inbox per practice group.
See Team Inbox →
Spotlight
Put your best client outcomes to work
Turn strong client feedback into a branded testimonial page or ready-to-share content — proof that closes the gap for a prospective client with no other way to judge quality before the first meeting.
See Spotlight →
“Your most unhappy customers are your greatest source of learning.”
Bill Gates · Co-founder, Microsoft
Works with
Connects to what you already run
Review & reputation platforms
Business & CRM systems
Firms surveying clients within 48 hours of an engagement closing generate several times more testimonials than those who ask during the relationship.
Source: G2 / SalesFuel B2B buyer research
The client who had a great experience and was never asked to say so is a testimonial you'll never get back.Automation templates for clients
Attorney Satisfaction Survey: Automated Client Feedback After Every Case
Legal clients who are satisfied rarely say so unless asked.
Via Email, SMS
Distributor Satisfaction Survey: Automated CSAT for Your Channel Partners
A distributor who is quietly unhappy with your fulfilment reliability or your trade pricing will not say so at the next sales call.
Via Email, SMS
Financial Services Review Management: Compliant Responses at Scale
Review response records are increasingly part of regulatory examination files for financial firms.
Via Dashboard, Email
Government Satisfaction Survey: Measure Citizen Experience Across Every Service
Government satisfaction surveys that go out annually capture how citizens felt about services months ago.
Via Email, SMS
Insurance Company Satisfaction Survey: Automated CSAT After Every Claim and Renewal
Insurance policyholders make their renewal decision based almost entirely on their claims experience.
Via Email, SMS
Lawyer Review Management: Monitor Every Review Across Avvo, Google and Martindale
Most law firm marketing teams check one review platform and ignore the others.
Via Dashboard, Email
Lawyer Satisfaction Survey: Automated Client Feedback After Matter Close
Legal clients make referrals based on experience, not just outcome.
Via Email, SMS
Free tools for Professional Services
Free tool
AI Survey Generator
Describe what you want to learn and get a ready-to-send survey in seconds.
Free tool
AI Negative Review Responder
Turn 1-star reviews into recovery opportunities with AI-crafted responses.
Free tool
AI Review Answer Generator
Paste any review and get a professional, empathetic reply drafted instantly.
Free tool
Review QR Code Flyer Generator
Generate a print-ready QR code flyer that sends customers straight to your review page.
Free tool
Business Reputation Calculator
Get an instant score of your online reputation across all major review platforms.
Free tool
Review-to-Social Image Generator
Transform your best reviews into designed social posts ready to publish.
Free tool
Likert Scale Generator
Generate custom rating scales and survey questions tailored to your feedback needs.
Frequently asked questions
Which review platforms matter most for professional services businesses?
Google drives most local searches across legal, financial, and consulting firms, while industry-specific platforms carry outsized weight within their vertical, Avvo for legal specifically. A firm visible only on Google is missing the platform a client might check specifically because of the vertical.
How do professional services businesses collect client feedback automatically?
A short satisfaction survey goes out within a day of an engagement or matter closing, while the outcome and the experience of working with the firm are still fresh, rather than during the relationship when the client is focused on the work itself.
How quickly should a professional services firm respond to reviews?
Within 48 hours. Prospective clients evaluating a firm with almost no other way to verify quality read response speed as a proxy for how responsive the firm will be once engaged.
What star rating should a professional services firm aim for?
Above 4.5 is where firms in most professional service categories start converting meaningfully more consultation requests, since the decision to engage carries higher stakes than a typical consumer purchase and buyers are more risk-averse about an unproven firm.
Can a professional services firm automate review requests without seeming pushy?
Yes, since satisfied clients rarely think to leave a review unprompted once an engagement quietly closes well, a single well-timed ask right after closing reads as a normal part of wrapping up the relationship, not solicitation.