I built the AI agent I wished my own business had
FeedbackRobot exists to simplify how teams collect feedback — and to put an AI agent to work turning that feedback into resolved issues, better reviews, and local businesses that grow.
Feras Hirzalla
Founder, FeedbackRobot
Why I built this
Most businesses find out too late
A bad review sits public for weeks before anyone on the team even sees it. A survey gets sent, a handful of people fill it out, and the results sit in a spreadsheet nobody opens again. Feedback is everywhere — and almost none of it gets acted on in time to matter.
I started FeedbackRobot to fix that gap. The goal was simple from day one: simplify how teams collect feedback, and use AI to do the part that never scales — watching every channel, every review, every response, all the time — so a small team can respond like a much bigger one.
That mission comes from the same place as the other company I run, Buttercloud: build tools that quietly remove work from people's plates so they can spend their time on the parts of the business only they can do.
The long-term bet is bigger than any one feature. I think AI-run feedback loops are how local and service businesses — the hair salon, the clinic, the restaurant down the street — compete with chains that have entire teams doing this by hand. That's who FeedbackRobot is really built for.
Feras Hirzalla
Founder, FeedbackRobot
What we Believe
01
Simplify collection
Feedback shouldn't require a project. One agent, watching every channel, so teams stop stitching together spreadsheets and inboxes.
02
Automate with AI
The busywork — monitoring, drafting responses, following up — is exactly what AI should be doing, so people can focus on the customer in front of them.
03
Grow local businesses
Reputation is the local business's whole storefront online. We build for the businesses that can't afford a team to manage it by hand.
Buttercloud
Built by the team behind Buttercloud
FeedbackRobot is an independent product from Buttercloud, a software studio Feras also founded — helping startup founders build out their software with custom app development, fractional CTO support, and cloud infrastructure since 2012.
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