Connect Facebook

Connecting your Facebook listing, and what to check if it doesn't sync.

Updated Available on Free Agent Pro Agent Advanced Agent Enterprise

Facebook recommendations skew toward customers who already follow you, which makes them useful for gauging how your regulars feel.

Connect it

  1. Open the connections area of your workspace and choose Facebook.
  2. Search for your business by name and location.
  3. Confirm the correct listing from the results — check the address, not just the name.
  4. Authorise the connection if prompted.

The first sync pulls your review history, not just new reviews. Depending on volume this takes anywhere from a few minutes to a couple of hours.

You’ll need

Admin access to your Facebook Page.

Recommendations, not stars

Facebook uses yes/no recommendations rather than a star rating. Sentiment scoring reads the accompanying text, which is where the substance is.

Check reviews are enabled

Pages can have recommendations turned off entirely. If yours is off, no reviews exist to sync — turn it on in your Page settings first.

If your listing doesn’t appear

Usually one of:

  • Recommendations are disabled on the Page
  • You have Page access but not an admin role
  • The Page was recently merged with another

Try searching with just the business name, then narrowing by city. If it still doesn’t appear, send us a link to your listing and we’ll connect it from our side.

After connecting

Once reviews are syncing, decide how you want them handled — automatically, or with your approval first.

Responding to reviews

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