Purchase satisfaction is specific and vivid in the first 24 hours and becomes increasingly general over the following week. A customer who received a product in damaged packaging can describe it precisely on the day it arrived. Ask them the same question a week later and you get "it was fine" or no response at all. The delivery window is when the experience is still fresh enough to act on. Deploy FeedbackRobot's post-purchase survey automation and the trigger is the delivery event. When a fulfilment system marks an order as delivered, a short survey goes out within hours. The questions are specific: packaging condition, product accuracy, delivery speed. Each response is classified on arrival. Complaints about packaging route to operations. Product accuracy issues route to the catalogue team. Compliments about delivery speed are logged as benchmarks for your logistics partner reviews. Customers who rate the experience highly receive a follow-up review request at the natural high point of their satisfaction, with a direct link to Google or Trustpilot. Customers who flag a problem receive a resolution offer the same day. The purchase experience your customers actually have becomes a structured data set rather than anecdotal feedback from the minority vocal enough to contact support.