agency feedback survey
Feedback Survey
Agency client satisfaction is highly subjective and often opaque until a client decides not to renew. Deploy this automation and a short survey fires after every deliverable, campaign phase, and retainer cycle, giving account managers the data to address dissatisfaction before it becomes a decision.
About this automation
Type
Feedback Survey
Industry
Free to use
✓ Yes
Deploy time
Under 5 min
Triggers
API
Delivers via
What this survey asks
01
How satisfied are you with this deliverable or phase?
Rating, 1 to 5 stars
02
Was communication clear throughout?
Rating, 1 to 5 stars
03
Is there anything you would have done differently?
Open text
04
Would you recommend this agency to another business?
Yes / No
05
How likely are you to renew this retainer?
0 to 10 scale, pre-renewal cycles only
The automation
Trigger: a deliverable, campaign phase, or retainer cycle completes
Fires automatically when a deliverable, campaign phase, or retainer cycle completes.
API
Survey delivered after each deliverable
Specific to what was just delivered, not a generic prompt.
Routed by outcome
A dissatisfied response reaches the account lead before the next deliverable.
Positive sentiment
Strong, specific positive comments flagged as case study candidates.
Needs attention
Concerns route to the account lead the same day.
Client and deliverable dashboard
Satisfaction trend by client and deliverable type, updated in real time.
Why this automation matters
Agency relationships are particularly susceptible to quiet dissatisfaction. A client unhappy with a campaign result or a communication style will rarely raise it in the weekly status call. Professional relationships have social dynamics that suppress direct feedback. The client manages the relationship diplomatically, stays through the current campaign, and makes their decision at the contract renewal point, when the agency has the least leverage to address the underlying issue. Deploy FeedbackRobot's agency feedback survey automation and the check-in is built into the engagement structure rather than left to account manager instinct. A short survey fires after every major deliverable: a campaign report, a content delivery, a strategic presentation. It asks whether the work met expectations, whether communication was clear, and whether there is anything the client would have done differently. The questions are specific to what was just delivered, not a generic satisfaction prompt. Clients who flag a concern receive a follow-up from the account lead the same day. Clients who rate satisfaction consistently above threshold and leave specific positive comments are flagged as case study and referral candidates. Clients approaching renewal with a declining satisfaction trend receive proactive outreach before the renewal conversation begins, giving the account team the lead time to address the issue on their terms.
Expected outcome
Connects to the platforms that matter
Triggers
API
Channels
Common questions
Why do agency clients rarely raise dissatisfaction directly?
Professional relationships have social dynamics that suppress direct feedback, a client manages the relationship diplomatically and makes their real decision at renewal, when the agency has the least leverage to address it.
What happens when a client flags a concern?
It routes to the account lead the same day, rather than waiting for the next scheduled status call.
How are strong positive responses used?
Clients who rate highly and leave specific comments are flagged as case study and referral candidates automatically.
Does this help with retainer renewals specifically?
Yes, clients approaching renewal with a declining satisfaction trend trigger proactive outreach before the renewal conversation begins.