QR codes changed the mechanics of in-location feedback collection, but the routing problem remained. Without an automated system behind the QR code, responses land in an inbox where they are read by someone who may not have authority to act on them, categorised manually, and passed along on no particular schedule. The QR code collects. Nothing else follows. Deploy FeedbackRobot's QR code survey automation and the scan-to-action path is complete. A customer scans the code on a table card, a receipt, a packaging insert, or a lobby display. They land on a 2-4 question survey specific to that location or service type. The response is submitted and immediately classified and routed to the team responsible for what was flagged before the customer has left the building. For multi-location businesses, each location gets its own QR code linked to its own survey, with responses feeding into both the location-level dashboard and the aggregated view across all locations. Response volume by location becomes a measure of customer engagement. A high-traffic location with low scan rates is signalling something about in-location communication. A location with consistently positive QR survey scores is worth studying for what it is doing right.