The checkout page has the highest stakes of any page on your site. Every customer who reaches it has already passed through discovery, consideration, and product evaluation. They are one step from converting. The signals available at checkout, what they nearly turned back from, what they needed to see before proceeding, what they found confusing or reassuring, are the most commercially valuable feedback you can collect. Most businesses do not collect them. Deploy FeedbackRobot's checkout survey automation and a short 2-3 question survey fires immediately after purchase confirmation. It asks what nearly stopped the customer completing the purchase, what helped them feel confident about the decision, and whether anything was unclear. The survey fires in the post-purchase confirmation window when the customer is still in the purchasing mindset and the decision process is specific and fresh. Responses route to your UX and conversion team automatically, classified by the friction type flagged. A pattern of customers citing shipping cost as the thing that nearly stopped them is an immediate pricing conversation. A pattern citing unclear return policy is a copy and UX change. The checkout data your customers provide voluntarily, at the moment of highest intent, is the most direct signal available for improving the part of your funnel where revenue is won or lost.