The gap between collecting feedback online and acting on it is almost always a routing and tracking problem. Feedback arrives in a shared inbox. Someone reads it. Nobody is clearly responsible for following up. The customer who took the time to write something specific and useful gets an automated acknowledgement and hears nothing further. The feedback, if it gets acted on at all, does so by accident. Deploy FeedbackRobot's online feedback form automation and routing is built in from the start. Every submission is classified on arrival by the category you define: product issue, service complaint, billing question, feature request, general suggestion. Each category routes to the team with authority to act on it, with a resolution deadline attached. A product issue routes to the product queue. A billing question routes to finance. A service complaint routes to operations. The customer is acknowledged automatically with a realistic response window. The resolution tracking creates aggregate value beyond each individual submission. A pattern of feedback about the same product feature or service gap becomes visible as the form runs. Your roadmap and improvement priorities start being informed by what customers are actually saying rather than what the loudest internal voice assumes they want.