website feedback form
Feedback Survey
A website feedback form that routes to a general inbox tells you what visitors think but not what to do about it. Deploy this automation and every submission is classified by page, intent, and urgency, then routed to the team who can act on it that day.
About this automation
Type
Feedback Survey
Industry
Free to use
✓ Yes
Deploy time
Under 5 min
Triggers
API, Web
Delivers via
Email, Web
What this survey asks
01
What's this feedback about?
Multiple choice: question / complaint / suggestion / bug report
02
Please describe what you were trying to do
Open text, required
03
Which page were you on?
Auto-captured from the submission, drives routing
04
How urgent is this?
Low / Medium / High
05
Can we follow up with you?
Yes / No, email optional
The automation
Trigger: a visitor submits feedback from any page
Fires the instant a visitor submits feedback, from any page on the site.
API, Web
Classified by page and intent
Question, complaint, suggestion, or bug report, tagged with the originating page.
Routed by page
A submission from the pricing page reaches a different team than one from a product page.
Positive sentiment
Acknowledged with a realistic resolution window.
Needs attention
Routed to the team responsible for that page, with a deadline attached.
Page-level feedback dashboard
Volume by page and category, updated in real time.
Why this automation matters
Website feedback is one of the most direct signals available about where visitors are hitting friction. A visitor who submits feedback on a pricing page or a product comparison page is telling you something specific about what they needed that they could not find. Most businesses collect this signal and route it nowhere useful. Deploy FeedbackRobot's website feedback form automation and routing is determined by the page the submission originates from. Feedback on a product page routes to the product team. Feedback on the pricing page routes to marketing or sales. Feedback on a support article routes to the support team with the specific article flagged. Each submission is classified by intent: question, complaint, suggestion, or bug report. Each gets a resolution deadline and is tracked through to close. The aggregate data across pages tells you which parts of the website are generating the most confusion and which are generating positive comments. A product page that consistently generates questions about a specific feature needs clearer copy, not a customer service email. A support article generating repeated incompleteness feedback is a priority update. The website itself starts communicating what visitors need rather than what the internal team assumes they want.
Expected outcome
Connects to the platforms that matter
Triggers
API, Web
Channels
Email, Web
Common questions
How does page-based routing actually work?
The page a submission originates from is captured automatically, feedback on a pricing page routes to marketing or sales, feedback on a support article routes to support with that article flagged.
What if the same page generates repeated similar feedback?
That pattern becomes visible in the aggregate data, a product page consistently generating the same question is a signal the copy needs clarifying, not that customer service needs restaffing.
Can this show which pages are generating the most negative feedback?
Yes, aggregate volume and sentiment by page surfaces which specific pages are driving confusion or complaints, not just which categories overall.
Is this different from a generic contact form?
Yes, a generic contact form routes everything to one inbox, this classifies by page and intent and routes to the team positioned to actually act on it.