The mechanics of a review request email matter less than the timing. A well-crafted email asking for a review three days after a service interaction is less effective than a straightforward email sent the same afternoon. Customers who receive a request while the experience is still specific are far more likely to write something detailed and authentic than those who have to reconstruct the interaction from memory. Deploy FeedbackRobot's review request email automation and every email fires at the trigger event. A completed purchase triggers the email when delivery is confirmed. A resolved support ticket triggers it within the hour. An appointment completed triggers it before the customer arrives home. The email references the specific interaction, which increases both open rates and click-through rates compared to generic "how did we do?" messages. The follow-up logic runs automatically. If the customer opens but does not click through to a review platform, a second email goes out after a defined interval with different framing. If they click through and leave a review, the sequence stops. If they do neither, the sequence closes after your defined number of touches. No manual tracking required at any stage.