review reminder

Review Request

Review Reminder: Recover the Reviews Lost to Inaction With One Well-Timed Follow-Up

Review Reminder: Recover the Reviews Lost to Inaction With One Well-Timed Follow-Up

FeedbackRobot's second-touch reminder recovers customers who opened the first review request but didn't complete it.

FeedbackRobot's second-touch reminder recovers customers who opened the first review request but didn't complete it.

Most customers who intend to leave a review don't complete it on the first ask. Deploy this automation and a single, well-timed reminder fires automatically for customers who opened the invitation but didn't click through, recovering the reviews that would otherwise be lost to inaction.

About this automation

Type

Review Request

Free to use

✓ Yes

Deploy time

Under 5 min

Triggers

API

Delivers via

Email, SMS

How the request flows

Step 1

Trigger condition

Customer opened the first review request but did not click through

Step 2

Timing

Typically 48 to 72 hours after the original request

Step 3

Message framing

Slightly different from the original ask, not a duplicate

Step 4

Single send only

Does not escalate into a repeated sequence

Step 5

Cooling-off period

Customers who complete neither message are closed out for a defined period before being asked again

The automation

What happens when you deploy it

What happens when you deploy it

Set it up once on FeedbackRobot, it runs on its own and routes every customer response to the right outcome.

Set it up once on FeedbackRobot, it runs on its own and routes every customer response to the right outcome.

Trigger: a customer opens the first request without clicking through

Fires when a customer opens the first request without clicking through.

API

Reminder sent after a defined interval

Typically 48 to 72 hours later, with different framing than the original.

Completion gate

Every response tracked the instant it happens:

Positive sentiment

Removed from further follow-up immediately.

Needs attention

Closed out for a cooling-off period if neither message converts.

Recovery rate dashboard

Recovery rate from the second touch, updated in real time.

Why this automation matters

The gap between a customer intending to leave a review and actually completing one is mostly a timing and friction problem. A customer who opens a review request email on a busy Monday morning intends to click through later. By Tuesday the intention has faded and by Wednesday the email has been buried. The review never happens, even though the customer had every intention of leaving one. Deploy FeedbackRobot's review reminder automation and the follow-up fires automatically for customers who match the non-completion pattern. If a customer opened the first message but did not click through, a reminder goes out at the interval you define, typically 48 to 72 hours later, with slightly different framing and the same direct link to the review form. The reminder is sent once. It does not escalate into a sequence that becomes intrusive. Customers who complete a review at any point in the sequence are immediately removed from further follow-up for that interaction. Customers who receive both messages and complete neither are closed out and not sent further review requests for a defined cooling-off period. The result is a two-touch sequence that maximises review recovery without risking the customer relationship over a single ask that was not the right moment.

Expected outcome

A single automated review reminder recovers 28% of customers who opened a review request but did not complete a review on the first send

A single automated review reminder recovers 28% of customers who opened a review request but did not complete a review on the first send

Connects to the platforms that matter

Triggers

API

Channels

Email, SMS

Common questions

Why does a reminder actually recover reviews rather than just annoying customers?

Most non-completion is a timing and friction problem, not unwillingness, a customer who opened the first request already showed intent, the reminder just catches them at a second moment.

How is 'opened but didn't click' actually detected?

Open and click tracking on the original message determines who matches the non-completion pattern, only that group receives the reminder.

Does this ever send more than one reminder?

No, it's a single follow-up by design, to avoid the sequence becoming intrusive.

What happens to customers who complete a review after the reminder?

They're immediately removed from any further follow-up for that specific interaction.

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Deploy this automation

No developer needed. Connect your trigger, pick your channels, and your feedback automation runs on its own from there.

Deploy now