Not every business runs on Shopify, Stripe, or Salesforce. Some use custom-built CRMs, in-house order management systems, bespoke booking platforms, or legacy ERPs that have no native FeedbackRobot integration. The API skill is built for exactly these cases — a direct, flexible interface that lets any system trigger a FeedbackRobot survey with a single HTTP request.
With a POST request to FeedbackRobot's survey trigger endpoint, your system passes the customer's contact details, the survey template ID, and any metadata relevant to the feedback context — order ID, product category, service type, account tier. FeedbackRobot handles delivery, collection, and reporting automatically. Your system fires the trigger. FeedbackRobot runs the feedback loop.
For developer-led teams building customer experience tooling on top of FeedbackRobot, the API enables more advanced workflows: conditional survey routing based on customer segment, integration with data warehouses for response analysis, and attribution of feedback to specific business events. The API is also the recommended path for businesses that need to send surveys from multiple systems and want a single integration point rather than multiple native skill connections.