Hotel Review Request Email Template
For hotels, review velocity on TripAdvisor, Google, and Booking.com directly drives booking conversion — travelers filter by rating before they compare price. A single point improvement in your average rating can increase bookings by 11% (TripAdvisor data). The post-stay review request is the highest-leverage touchpoint in your guest journey: the guest just experienced your full offering and is at peak emotional engagement. This template captures that moment.
THE TEMPLATE
Ready to Copy
Copy, customize, and use it as-is — or make it your own.
Subject: Thank you for staying with us, [GUEST NAME]
Dear [GUEST NAME],
Thank you for choosing [HOTEL NAME] for your recent stay. We hope everything met your expectations — it was a pleasure having you with us.
Your feedback is genuinely important to us. If you have a few minutes, we would really appreciate a review on [PLATFORM: TripAdvisor / Google / Booking.com]:
[REVIEW LINK]
If anything during your stay didn't meet your expectations, please reply to this email directly — we'd love the opportunity to make it right before you share your experience publicly.
We hope to welcome you back to [HOTEL NAME] soon.
Warm regards,
[YOUR NAME]
[HOTEL NAME]
TEMPLATE VARIATIONS
More Ways to Use It
Same structure, different tone. Pick the one that fits the situation.
Version 1 — Short, casual post-stay
Subject: How was your stay?
Hi [GUEST NAME], we hope you enjoyed your time with us at [HOTEL NAME]. If you have a minute, we'd really appreciate a quick review — it makes a big difference for our team: [LINK]. Hope to see you again!
Version 2 — Multi-platform ask
Subject: A quick request from [HOTEL NAME]
Dear [GUEST NAME], thank you for staying with us. Reviews are how future travelers find us — if you're willing, we'd appreciate your honest thoughts on any of these platforms: [GOOGLE LINK] | [TRIPADVISOR LINK] | [BOOKING.COM LINK]. Thank you for your time.
WHEN TO USE
Send within 24 hours of checkout — this is the standard for hotel post-stay emails and the window where conversion is highest. Most hotel PMS systems (Opera, Mews, Cloudbeds) support automated post-checkout triggers. For guests who mentioned a complaint or issue during the stay, route them to a private feedback flow rather than this template.
CUSTOMIZATION TIPS
Include the "reply if something went wrong" option — this is the most important line for hotels. It intercepts unhappy guests before they write a public review and gives you a chance to recover the relationship.
Prioritize TripAdvisor for leisure hotels, Google for city/business hotels, Booking.com for properties heavily sold through OTAs. Choose one primary platform and link to it — multiple links dilute clicks.
Use the guest's name from your PMS — "Dear [GUEST NAME]" with their actual name is significantly more effective than "Dear Valued Guest."
Send from a named individual (General Manager, Guest Relations Manager) not a generic "info@" address — hotel guests are more responsive to a personal communication.
Should hotels ask for TripAdvisor or Google reviews?
Both matter, but for different reasons. TripAdvisor ranks in its own ecosystem (used heavily by leisure travelers planning trips). Google Maps drives local and direct search visibility. If you can only focus on one, Google tends to have broader reach. TripAdvisor is essential if your guests book via OTAs or travel agents who check it.
How do I get my TripAdvisor review link?
Go to your TripAdvisor listing, click the "Write a Review" button, and copy that URL. You can also use TripAdvisor's "Review Express" tool, which provides a direct link for post-stay emails.
What's a good review volume for a hotel?
More recent reviews consistently outperform older ones. A hotel with 20 reviews from this year will rank above one with 200 reviews from 3 years ago. Aim for at least 2–4 new reviews per week for an average-sized property. Post-stay email automation is the most reliable way to achieve this at scale.
