Template · expedia

Expedia Review Response Template

Expedia Group powers reviews across Expedia, Hotels.com, Vrbo, and several other OTA brands — all using the same review system and management console. Expedia reviews are verified (only completed stay guests can review), score-based (1–5 stars), and displayed prominently in your Expedia listing alongside your overall property score. Travelers comparing properties on Expedia pay particular attention to management responses to recent negative reviews — they're specifically assessing whether problems have been acknowledged and fixed.

The template

Dear [GUEST NAME],

Thank you for booking with us through Expedia and for taking the time to share your experience.

[POSITIVE: We're delighted to hear that [specific element] was a highlight of your stay at [PROPERTY NAME].]

[NEGATIVE: We sincerely apologise that [specific issue] didn't meet the standard you expected. We've reviewed this with our team and [specific action taken].]

We hope to have the opportunity to welcome you back.

Warm regards,
[YOUR NAME]
[PROPERTY NAME]

Variations

Version 1 — Positive Expedia review, leisure traveler

Dear [GUEST NAME], thank you for this wonderful review — it means a great deal to our team at [PROPERTY NAME]. We're so glad [specific highlight: location, room, service] made your stay special. We hope to welcome you back soon.

Version 2 — Negative Expedia review with specific complaint

Dear [GUEST NAME], thank you for your honest feedback. We're sincerely sorry [specific issue] affected your stay. This has been escalated to our [relevant team] and we're committed to ensuring it doesn't happen again. We hope to have the chance to deliver a better experience on a future visit.

Version 3 — Business traveler, efficiency-focused review

Dear [GUEST NAME], thank you for booking with us through Expedia. We're glad [specific element: check-in, wifi, location] worked well for your trip — we know efficiency matters most when you're travelling for work. We hope to host you again on your next visit to the area.

Version 4 — Family traveler review

Dear [GUEST NAME], thank you for choosing [PROPERTY NAME] for your family trip. We're so glad [specific element] made things easier with the family along — that's exactly the kind of stay we want to deliver. We hope to welcome all of you back soon.

Version 5 — Repeat guest booking through Expedia again

Dear [GUEST NAME], thank you for coming back to stay with us again — it means a lot that you chose [PROPERTY NAME] a second time. We're glad [specific element] was consistent with your last visit. We look forward to seeing you on your next trip.

When to use it

Use for reviews across any Expedia Group platform — Expedia, Hotels.com, Orbitz, Travelocity. Note that Expedia Group management responses are posted via the Expedia Partner Central (EPC) system and appear across all Expedia Group sites simultaneously. One response covers all platforms in the group.

Customization tips

  • Expedia Partner Central allows you to manage responses to reviews across all Expedia Group brands from one dashboard. Log in via EPC → Reviews → Respond to Reviews. One response appears across Expedia, Hotels.com, and other group sites.

  • Expedia reviews often come from North American and European leisure travelers. Tone should be warm and professional — between TripAdvisor's formality and Booking.com's operational focus.

  • Expedia's traveler audience includes a high proportion of package travelers (flight + hotel combined). Responses that highlight the property's location value (near attractions, airport, key landmarks) resonate well with this audience.

  • Don't mention competing OTA platforms in your response — even positively. Keep all responses focused on the guest experience at your property.

Do Expedia reviews affect Google rankings?

Not directly, but Expedia listing performance (click-through rate, booking conversion) is influenced by review score, which affects how Expedia surfaces your property in search results on its own platform. Higher Expedia visibility leads to more OTA bookings and more direct traffic via branded searches.

Is the Expedia review system the same as Hotels.com?

Yes — both are part of Expedia Group and use the same review infrastructure and management console (Expedia Partner Central). A management response posted in EPC will appear on both Expedia and Hotels.com listings.

How do Expedia reviews compare to TripAdvisor and Booking.com in importance?

For US market bookings, Expedia is typically the second or third most important OTA after Booking.com (which dominates in Europe) and Google Hotels (which is growing fastest globally). For properties heavily reliant on US leisure travelers, Expedia reviews may be as important or more important than TripAdvisor.