What FeedbackRobot does and how it works

FeedbackRobot is an AI agent that runs your customer feedback loop — the part of the job that’s important but never urgent, so it never gets done. It watches your reviews, asks customers for feedback, replies to what comes in, and tells you when something needs a human.

Here’s what that looks like in practice.

1. It watches your reviews

Connect the platforms your customers already use — Google, TripAdvisor, Booking, Yelp, Facebook, Agoda, Zomato, OpenTable, or your Shopify store — and FeedbackRobot pulls in reviews as they’re posted. No more checking six dashboards on a Monday morning to find out what happened over the weekend.

Every review is scored for sentiment (positive, neutral, or negative) so the ones that need attention rise to the top instead of getting buried.

→ Connect your first review source

2. It asks for feedback

Reviews only capture the customers who felt strongly enough to post publicly. Surveys capture everyone else. FeedbackRobot builds surveys from a plain-language prompt, sends them through the channel that fits, and collects the answers in one place.

→ Build your first survey

3. It responds and resolves

This is the part that saves the most time. When feedback comes in, FeedbackRobot drafts a reply in your tone of voice and — depending on how you’ve set it up — either sends it or holds it for approval.

Unhappy customers get a resolution: a structured attempt to actually fix the problem rather than just acknowledge it. That might be an apology, a thank-you, a promo code, or an AI-led conversation that digs into what went wrong.

→ How resolutions work

4. It shows off the good stuff

Your best reviews are marketing you’ve already paid for and probably aren’t using. Spotlight turns them into a feedback wall or an embeddable widget for your website.

→ Build a feedback wall

What an “action” is

Everything FeedbackRobot does on your behalf — sending a survey, replying to a review, running a resolution — counts as one action. Your plan sets how many actions you get each month, which is how the pricing scales with how much work the agent is actually doing for you rather than how many people are on your team.

The Free plan includes 25 actions so you can see it work before paying anything. See plans and pricing for the current limits.

Where to go next

If you’re setting up for the first time, work through these in order:

1. Create your account
2. Connect your first review source
3. Send your first survey
4. Understand your dashboard