Building a feedback wall
Creating a wall, choosing its layout, picking reviews, and publishing it to your site.
Your best reviews are marketing you’ve already earned. A feedback wall puts them somewhere people will actually see them.
Create a wall
From Spotlight, create a new feedback wall. You’ll choose a layout, pick which reviews appear, and adjust the design — with a live preview updating as you go.
Layouts
Grid. Even, orderly, good for showing many reviews at once. The safest choice for a dedicated testimonials page.
Bento. Mixed tile sizes, with stronger reviews given more space. More visually interesting, better when the wall is a section of a page rather than the whole page.
Pick based on where it’s going. A grid on a landing page section looks like a wall of text; a bento layout on a full testimonials page can look sparse.
Choosing reviews
You can let the system recommend reviews, or pick them yourself from everything you’ve collected — filtering by platform, rating, sentiment, length and date.
The recommended set is a reasonable starting point: it favours reviews that are positive, specific, and long enough to be persuasive.
→ Choosing which reviews to feature
Design
Match it to your site. The wall should look like part of your website, not like an embedded third-party widget — the moment it reads as “review platform badge”, people discount it.
Check it on mobile before publishing. Review walls are one of the easiest things to get wrong on a narrow screen.
Publish it
Save your changes and take the embed code. Paste it into your site wherever you want the wall.
The wall updates when you change it here — you don’t need to re-paste the code every time you add a review.
Where to put it
- A dedicated testimonials page — good for SEO, and somewhere to link from sales conversations
- Your homepage, below the fold — social proof at the moment people are deciding whether to keep reading
- Near a booking or checkout button — the highest-value placement, right where hesitation happens
Keep it current
A wall full of reviews from two years ago is worse than no wall — it implies nothing good has happened since. Set up an automation to keep fresh reviews flowing in.
Was this article helpful?
Thanks — that helps us fix the gaps.
Still stuck? Talk to us — or open the chat in the corner.