Building a feedback wall

Spotlight turns collected feedback into something customers see. It has three kinds, and picking the right one matters:

Kind	What you get
Feedback Wall	A hosted page with its own public URL
Web Widget	Reviews embedded on your own site
Social Post	An image sized for social media

This page covers the Feedback Wall. If you want reviews on your website, you want a Web Widget instead → Embedding reviews on your site.

Create one

Go to Spotlight → Feedback Wall and choose Create Feedback Wall.

Pick the reviews

On the Reviews tab of the panel, choose Add Reviews. The Select Reviews modal has two tabs:

Recommended — reviews rated 3 or above that actually contain text, shortest first. A sensible starting set.

All — everything, with filters: search, All platforms, All Ratings (1+ through 5), All Sentiments (Positive / Neutral / Negative), and Sort by Review Length, Created Date or Rating with an order toggle.

Note there’s no length or date filter — length and date are sort options only.

Done closes the modal. The tab header shows your running count.

→ Choosing which reviews to feature

Design it

The Design tab has two settings:

Theme — Bold, Light, Dark, Elegant, Minimal. Default Bold.

Layout — four options:

Layout	Described as
Spotlight	Large centered quote
Slider	Horizontal scroll
Bento	Asymmetric review cards
Grid	Even columns, all reviews equal

Grid is the default for a wall. The live preview updates as you change things, and has a Desktop / Mobile toggle — use it, walls are easy to get wrong on a narrow screen.

Add your own words

The Content tab sets the Wall title (default What Our Customers Say) and Wall subtitle (default Real stories from real people). Both have a Generate with AI button once the wall has been saved once.

Brand Logo requires custom branding, which is a paid feature — you’ll see an Enable custom branding prompt if it’s off.

Publish it

Save changes is disabled until you’ve selected at least one review.

Publishing is the Published toggle in the header bar — separate from saving. The pill beside the wall’s name shows Published or Draft.

On first publish you’ll get Successfully Published! with your Wall URL and a copy button, plus View Wall.

Afterwards, View feedback wall in the header reopens that link (it’s disabled until published), and the wall’s card on the list screen offers Visit Wall and Copy URL.

A wall is a link, not an embed

There’s no embed code for a Feedback Wall — it’s a hosted page you link to. Put the URL in your email signature, on a “reviews” page, in a booking confirmation, on a printed card.

To put reviews inside your own site, build a Web Widget. → Embedding reviews on your site

Keep it current

A wall full of two-year-old reviews implies nothing good has happened since. Refresh the selection every few months, or add new reviews as they come in.

Deleting

Delete Feedback wall at the bottom of the panel.