Embedding reviews on your website
Getting the embed code, installing it, and fixing it when it doesn't appear.
Once you’ve built a feedback wall you can embed it anywhere you can paste HTML.
Get the code
Open your wall in Spotlight and copy the embed snippet.
Install it
Paste it into your site where you want the reviews to appear.
WordPress — a Custom HTML block, or a page template if you want it in a fixed position sitewide.
Shopify — add to the relevant template, or to your theme layout for sitewide placement.
Webflow / Squarespace / Wix — use the custom code or embed element.
Hand-built sites — paste it directly into the HTML.
If a developer manages your site, send them the snippet rather than editing templates yourself.
Check it worked
Load the page in a private browser window. You’re checking three things: it appears, it looks right on mobile, and it doesn’t push your layout around as it loads.
If it doesn’t appear
Caching. The most common cause. Clear your site and CDN cache after installing.
Content Security Policy. If your site sets a CSP, it may block the widget. Open your browser’s developer console — a blocked resource shows an explicit CSP error naming the domain to allow.
Ad blockers. Some block embedded widgets. Test in a clean profile before concluding it’s broken.
Wrong placement. Confirm the snippet is inside the page body and not in an area your theme strips.
Keeping it fast
The embed is self-contained and doesn’t load a framework, so it won’t meaningfully affect your page speed. If you’re embedding several walls on one page, consider whether you need them all — the second wall of reviews on a page persuades almost nobody.
Free alternatives
If you just want a quick reviews widget without setting up a wall, we have free tools that generate one from your Google listing:
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