Embedding reviews on your website
Creating a Web Widget, getting its embed code, and installing it.
A Web Widget is the Spotlight kind that embeds into your own site. (A Feedback Wall is a hosted page you link to instead — see building a feedback wall.)
Create one
Spotlight → Web Widget, then Create Widget. The screen is headed Embed Reviews Carousel.
Setup is the same as a wall:
- Reviews tab → Add Reviews → pick from Recommended or All
- Design tab → Theme (Bold, Light, Dark, Elegant, Minimal) and Layout (Spotlight, Slider, Bento, Grid)
New widgets default to the Slider layout, which suits a strip of reviews inside a page better than a grid does.
Use the Desktop / Mobile toggle in the live preview before you publish — a widget that looks right at full width often needs a different layout on a phone.
Get the embed code
Once published, the Content tab shows Embed Code with a Copy Code button.
The snippet is an iframe, full width and 600px tall by default. You can change the height in the snippet if your layout needs something different.
Install it
Paste it into your site where you want the reviews to appear.
- WordPress — a Custom HTML block
- Shopify — the relevant section or template
- Webflow, Squarespace, Wix — the custom code or embed element
- Hand-built sites — straight into the HTML
If a developer manages your site, send them the snippet rather than editing templates yourself.
Check it worked
Load the page in a private window. Check three things: it appears, it looks right on mobile, and it doesn’t shift your layout as it loads.
If it doesn’t appear
- Caching. The most common cause — clear your site and CDN cache.
- Not published. The widget must be published for its URL to serve.
- Content Security Policy. If your site sets one, it may block the iframe. Your browser console will name what was blocked.
- Wrong placement. Confirm the code is in the page body, not somewhere your theme strips.
Still stuck? Send us the page URL.
Where to put it
- Near a booking or checkout button — the highest-value placement, right where hesitation happens
- Homepage, below the fold — social proof while people are deciding whether to keep reading
- A dedicated reviews page — good for SEO and to link to from sales conversations
One widget per page is plenty. The second block of reviews on a page persuades almost nobody.
Free alternatives
If you just want something quick from your Google listing without setting up a widget:
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