The tool
What is a Google reviews widget?
A Google reviews widget displays your business's Google reviews directly on your own website — your star rating, review count, and real customer quotes, right where visitors are deciding whether to buy, book, or call. Visitors trust reviews they can see over claims you make about yourself, and pulling your Google reviews onto your site puts your strongest evidence on the page that needs it.
Most widget products charge a monthly fee and load JavaScript from their servers onto your site. This tool takes a different approach: it fetches your reviews here, on this page, and generates a fully self-contained block of HTML. No scripts, no external requests from your website, no account — which also means it loads instantly and can't slow your site down or break when a third-party service goes away.
The honest trade-off: the embed is a snapshot of your reviews at the moment you generate it. When you collect new reviews you'd like to show, come back, regenerate, and paste the fresh code. If you want a wall that updates itself, that's what FeedbackRobot's Spotlight does — more on that below.
Quick start
How to embed Google reviews on your website
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01
Find your business
Type your business name and city in the tool above. It looks your business up on Google and pulls your rating, review count, and your most helpful reviews (Google's API returns up to five).
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02
Style the widget
Pick light or dark to match your site, and choose whether to show only 4-star-and-up reviews. The preview updates live.
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03
Copy the embed code
One click copies a self-contained HTML block. Paste it into any page — website builders, WordPress, Shopify, plain HTML — anywhere you can add custom HTML.
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04
Refresh it when you like
The widget shows your reviews as of today. After a good month of new reviews, regenerate and swap the code — it takes under a minute.
Placement
Where review widgets earn their keep
The homepage
Above the fold or right under your main pitch — visitors deciding between you and a competitor see third-party proof immediately.
Landing pages
Paid-traffic pages live or die on trust. A rating-plus-reviews block near the call to action answers the "but are they good?" objection right where it forms.
Booking and checkout pages
The moment of highest hesitation. A visible 4.8-with-reviews block next to the form is reassurance exactly when a visitor is reaching for their card.
Service and menu pages
Pair reviews that mention a specific service or dish with the page that sells it — specific praise outsells generic praise.
Static vs live
Snapshot widget or live feedback wall?
This free widget is the right answer when you want your current reviews on your site with zero dependencies — it's fast, private, and yours forever. It's the wrong answer if you want the wall to grow on its own: it won't pull in tomorrow's reviews until you regenerate it.
FeedbackRobot's Spotlight is the live version: an always-current feedback wall that collects reviews and survey feedback continuously, curates the best automatically, and updates without you touching anything. The free widget is a great start; Spotlight is what it grows into when reviews become part of how you sell.
Frequently asked questions
Is this Google reviews widget really free?
Yes — no signup, no watermark beyond a small credit line, no monthly fee. Because the embed code is self-contained HTML rather than a hosted script, there's nothing for us to charge you for: once it's on your site, it's simply yours.
How many reviews does the widget show?
Up to five — that's the maximum Google's Places API returns for any business, and it selects the ones Google considers most helpful. The widget also shows your overall star rating and total review count, so visitors see the full picture beyond the five quotes.
Does the widget update automatically when I get new reviews?
No — it's a deliberate snapshot. The embed makes no external requests from your site, which is why it loads instantly and never breaks. To refresh it, regenerate here and paste the new code. If you want automatic updates, FeedbackRobot's Spotlight feedback wall stays current on its own.
Will this widget slow down my website?
No. It's plain HTML with inline styles — no JavaScript, no external fonts, no API calls from your page. It renders as fast as the rest of your HTML, which is something no script-based widget can claim.
Can I embed it in WordPress, Shopify, Wix, or Squarespace?
Yes — anywhere you can paste custom HTML. In WordPress use a Custom HTML block; in Shopify a Custom Liquid or HTML section; in Wix and Squarespace an Embed/Code block. The widget is responsive and adapts to the width of wherever you place it.
Can I choose which reviews appear?
You can filter to 4-star-and-up reviews with one checkbox. Beyond that, Google's API decides which five reviews it returns — hand-picking individual reviews to display isn't possible with Google's data. A live feedback wall like Spotlight gives you curation control over what's showcased.
Now grow the reviews the widget shows
Your review link, printed as QR cards and flyers, turns in-person customers into the reviews this widget displays.
Get Your Google Review Link