Privacy and your data
What we hold, why, how long, and how to get it out or have it removed.
This is a plain-language summary. The Privacy Policy is the authoritative document.
What we hold
Your account data — name, email, business details, billing information.
Your customers’ data — whatever you provide or connect: names, contact details, and the feedback they give you.
Feedback content — survey responses, and reviews pulled from platforms where they’re already public.
Usage data — how you use the product, so we can support and improve it.
What it’s used for
Running the service you’re paying for: collecting feedback, analysing it, generating responses, and reporting.
Feedback content is processed by AI to score sentiment, summarise themes, and draft responses. That processing is what the product is.
Your customers’ data is yours
You control it. You decide what’s collected, you can export it, and you can delete it. We process it on your behalf — we don’t sell it, and we don’t use one customer’s data to benefit another.
Payment information
Card details are handled by Stripe and never stored on our systems. We hold enough to show you what you were charged, not enough to charge a card ourselves.
Retention
Data is kept while your account is active. After cancellation it’s retained for a limited period so you can reactivate or export, then removed.
If you need it removed sooner, ask.
Exporting
You can export your data. If you’re leaving, do this before cancelling rather than after — it’s simpler while the account is fully active.
Deletion requests
If one of your customers asks you to delete their data — a right they have under GDPR and similar laws — you can remove them from your workspace. If you need help with a request covering multiple systems, contact us.
Your obligations
You’re the data controller for your customers’ information; we’re the processor. Practically, that means:
- Collect feedback from people who know they’re giving it to you
- Don’t upload contact lists you don’t have a lawful basis to hold
- Honour deletion and access requests from your customers
- Tell people what you’ll do with their feedback
Publishing a review on a feedback wall deserves particular care. Public reviews are already public, but reusing a private survey response as marketing is a different matter — get permission.
Questions
For anything specific to your jurisdiction or a compliance review, contact us.
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