Trustpilot Pricing in 2026: What Business Plans Actually Cost
Trustpilot has a published free tier — but the business plans that give you branding, custom widgets, and analytics cost more than most small businesses expect. Here's the full breakdown.
Trustpilot is one of the most recognisable public review platforms in the world. Consumers use it to leave reviews; businesses use it to collect, display, and respond to those reviews. Unlike Birdeye or Podium, Trustpilot does publish its pricing — which makes comparison easier.
The free plan is genuinely usable: you can claim your profile, respond to reviews, and get a basic TrustScore. The paid plans are where the cost jumps, and they include features that look essential (custom review invitations, profile branding, analytics) but are gated behind plans that start at $199/mo.
This page covers what each Trustpilot plan includes, what it costs, and where you end up paying for things that could be handled differently. If you're evaluating Trustpilot alongside other reputation tools, there's a comparison at the bottom.
Trustpilot pricing plans (2026)
Trustpilot publishes its pricing. As of 2026, the main business plans are:
Free: $0/mo. Claim profile, respond to reviews, basic TrustScore badge. No custom invitations.
Standard: ~$199/mo (annual billing). Custom review invitations via email, branded profile, basic analytics, 1 domain.
Pro: ~$299–499/mo. Advanced analytics, Google seller ratings integration, multiple domains, A/B testing for invitations.
Enterprise: Custom pricing. Unlimited domains, dedicated account management, API, white-labelling.
Pricing is per domain and billed annually. Monthly billing adds ~20%. Enterprise quotes are custom and typically start at $1,000+/mo for high-volume businesses.
What the free plan doesn't include
Sending review invitations (you can't actively ask customers for reviews on free)
Removing the Trustpilot branding from widgets
Detailed analytics on review conversion rates
Google Seller Ratings integration (Standard+)
Multiple domains (one domain per plan on Standard)
Trustpilot vs FeedbackRobot: what's actually different
Trustpilot and FeedbackRobot solve different problems. Trustpilot is a public review platform — a place where your reviews live and consumers find them. FeedbackRobot is an AI agent that manages your reviews across all platforms (including Trustpilot) and automates responses.
Feature | Trustpilot Pro (~$399/mo) | FeedbackRobot ($99/mo) |
|---|---|---|
Collect public reviews on a branded profile | ✓ | ✗ (not a review platform) |
Monitor reviews across Google, Yelp, Facebook | ✗ | ✓ |
AI-drafted responses to reviews | ✗ | ✓ Autonomous AI |
Post-purchase surveys | Via invitation add-on | ✓ Native |
Social content from positive reviews | ✗ | ✓ Auto-generated |
Google Seller Ratings | ✓ (Pro+) | ✗ |
SEO value from public review profile | ✓ (strong) | ✗ |
The honest answer: many businesses need both. Trustpilot for the public profile and SEO trust signals; FeedbackRobot to monitor and respond to reviews across every platform where customers actually leave them.
Want to skip the comparison? FeedbackRobot is $99/mo flat, no demo required.
When Trustpilot is worth the cost
Your customers actively search Trustpilot before buying (common in e-commerce and SaaS)
You want Google Seller Ratings to display star ratings in paid search ads
You need a branded, SEO-indexed review profile as social proof on your website
When to look elsewhere
You're a local business — Google, Yelp, and TripAdvisor matter more than Trustpilot for local SEO
You want to automate responses to reviews, not just collect them
You're paying $199–499/mo for a platform your customers don't use to find you
Frequently asked questions
Can I use Trustpilot for free?
Yes — the free plan lets you claim your profile, respond to reviews, and add a basic TrustScore badge to your website. You can't send review invitations or remove Trustpilot branding on the free plan.
Does Trustpilot charge per review?
No. Trustpilot charges a flat monthly fee per plan tier, not per review received. High-volume plans with API access may have usage-based components at enterprise level.
Is Trustpilot worth it for small businesses?
It depends on whether your customers use Trustpilot to evaluate you. For e-commerce and SaaS, yes. For local services (restaurants, dentists, plumbers), Google and Yelp usually drive more purchase decisions than Trustpilot, making the $199+/mo harder to justify.
Can I cancel Trustpilot at any time?
Annual plans are billed upfront. If you cancel mid-year you keep access through the paid period but typically don't receive a pro-rata refund. Check current terms at trustpilot.com before purchasing.
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