Platform note
Google reviews drive most first-time searches, while Angi and HomeAdvisor reviews matter specifically for homeowners already comparing quotes from multiple companies.
Companies responding to reviews within 48 hours close markedly more new estimates than those replying a week or later.
A homeowner comparing three quotes picks the company whose reviews look most current, not most numerous.Free tools for Home Services & Trades
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Frequently asked questions
Which review platforms matter most for home services and trades businesses?
Google drives most first-time searches for a plumber, electrician, or contractor, while Angi and HomeAdvisor reviews matter specifically to homeowners already comparing quotes from several companies side by side before deciding.
How do home services and trades businesses collect homeowner feedback automatically?
A request goes out right after a job completes, while the work is still fresh in the homeowner's mind, ideally triggered from the job being marked done in the company's scheduling or invoicing system rather than left to a technician to remember.
How quickly should a home services business respond to reviews?
Within 48 hours. Companies responding that fast, to both positive and negative reviews, close markedly more new estimates than those replying a week or more later, since a fast response signals the same reliability a homeowner hopes for in the actual job.
What star rating should a home services business aim for?
Above 4.5 is common and expected in this category since homeowners comparing quotes treat a lower score as a real red flag, not just a minor deduction, given how much trust is required to let someone into their home.
Can a home services business automate review requests without seeming pushy?
Yes, a request sent immediately after the job completes reads as a natural close, especially when it references the specific job done. Reviews requested days later, once the homeowner has moved on, feel like an unexpected ask instead.