Platform note
G2 and Capterra reviews directly influence category rankings and shortlist decisions; Trustpilot matters more for consumer-facing or PLG software with a broader buyer base.
Software companies rated 4.5 stars or higher on G2 close markedly more inbound trials than those rated under 4.0.
Every unanswered G2 review is a competitor's sales team using it as a talking point.Automation templates for users
Agency Feedback Survey: Client Satisfaction Measurement Built Into Every Engagement
Agency client satisfaction is highly subjective and often opaque until a client decides not to renew.
Via Email
B2B Review Management: Monitor G2, Capterra and Trustpilot Automatically
In B2B, a prospect's last stop before a demo request is usually a review site.
Via Dashboard, Email
Corporate Feedback Survey: Systematic Experience Measurement for Enterprise Relationships
Corporate relationships are often managed on the assumption that silence means satisfaction.
Via Email
Corporate Review Management: Monitor and Protect Your Brand Across B2B Platforms
Corporate reputation is built on G2, Capterra, and Trustpilot before a prospect ever books a demo.
Via Dashboard, Email
IT Support Feedback Survey: Post-Ticket Surveys That Improve Every Resolution
IT support tickets that are closed without a satisfaction check leave the helpdesk team guessing whether the resolution actually worked.
Via Email, SMS
Software Satisfaction Survey: Automated CSAT at Every SaaS Milestone
Satisfaction at month 3 predicts SaaS renewal more reliably than usage data alone.
Via In-App, Email
Free tools for B2B & SaaS
Free tool
AI Survey Generator
Describe what you want to learn and get a ready-to-send survey in seconds.
Free tool
AI Negative Review Responder
Turn 1-star reviews into recovery opportunities with AI-crafted responses.
Free tool
AI Review Answer Generator
Paste any review and get a professional, empathetic reply drafted instantly.
Free tool
Review QR Code Flyer Generator
Generate a print-ready QR code flyer that sends customers straight to your review page.
Free tool
Business Reputation Calculator
Get an instant score of your online reputation across all major review platforms.
Free tool
Review-to-Social Image Generator
Transform your best reviews into designed social posts ready to publish.
Free tool
Likert Scale Generator
Generate custom rating scales and survey questions tailored to your feedback needs.
Frequently asked questions
Which review platforms matter most for B2B and SaaS businesses?
G2 and Capterra directly influence category rankings and shortlist decisions for most B2B software purchases, while Trustpilot carries more weight for consumer-facing or product-led-growth software with a broader, less committee-driven buyer base.
How do B2B and SaaS businesses collect user feedback automatically?
A milestone-based check-in typically fires at day 30 and day 90 of the customer relationship, since usage data alone can't distinguish a struggling customer from a satisfied one, only a direct survey can catch quiet dissatisfaction before it becomes churn.
How quickly should a B2B or SaaS company respond to reviews?
Within a few days, and a thoughtful, specific response to a critical review is read by every future buyer evaluating the same shortlist, not just the original reviewer, so response quality matters as much as speed here.
What star rating should a B2B or SaaS company aim for on G2 or Capterra?
Above 4.5 is where software companies close markedly more inbound trials than those under 4.0, since B2B buyers are often building a business case for a procurement committee that never spoke to sales and is looking specifically for red flags.
Can a B2B or SaaS company automate review requests without seeming pushy?
Yes, tying the request to a specific milestone, a successful onboarding, a renewal, a feature adoption moment, rather than a blanket periodic ask, keeps it feeling relevant to that user's specific experience with the product.