Home Services Review Request SMS Template
For trades and home services businesses, a text sent within an hour of completing a job converts at an exceptionally high rate — the homeowner is relieved the work is done and grateful for a job well done, which is the ideal emotional state for a review request. Most tradespeople don't ask for reviews at all, which means even a basic, honest SMS puts you ahead of most competitors in your market. This template is written for that moment: personal, brief, and direct.
THE TEMPLATE
Ready to Copy
Copy, customize, and use it as-is — or make it your own.
Hi [NAME], [YOUR NAME] from [BUSINESS NAME] here — thanks so much for having us today! If you're happy with the work, a quick Google review would really help us out: [GOOGLE REVIEW LINK]. And if anything needs attention, just text back. 👍
TEMPLATE VARIATIONS
More Ways to Use It
Same structure, different tone. Pick the one that fits the situation.
Version 1 — Formal, no emoji
Hi [NAME], thank you for choosing [BUSINESS NAME] for your [service type] today. If you're satisfied with the work, we'd really appreciate a Google review: [LINK]. If anything needs following up, please don't hesitate to contact us. Thank you!
Version 2 — From the tradesperson directly
Hey [NAME], it's [TECH NAME] — hope the [job] looks great! If you're happy with it, a Google review would mean a lot: [LINK]. Any issues, text me directly. Thanks!
WHEN TO USE
Send within 30–60 minutes of job completion — the sweet spot before the customer moves on to the next thing in their day. For recurring services (weekly cleaning, monthly maintenance), send after the 2nd or 3rd visit rather than the first. For emergency callouts (burst pipe, electrical fault), wait until the immediate problem is fully resolved before sending the review request.
CUSTOMIZATION TIPS
Home services customers appreciate personal communication from the technician (Version 2) — it feels like a direct relationship rather than a business transaction, and converts at higher rates than a branded business message.
Mention the specific job type: "hope the boiler is working perfectly" or "hope the garden is looking great" personalises the message and jogs their memory of the specific job.
Always include a direct contact option alongside the review request — tradespeople build their reputation on reliability, and offering a direct fix line demonstrates confidence in your work.
For multi-van businesses: set up an automated SMS trigger from your job management software (ServiceTitan, Jobber, Housecall Pro) that fires 30 minutes after a job is marked complete.
Which job types generate the most reviews when asked?
Emergency repairs (plumbing, electrical) generate the highest review rates when asked — customers are emotionally relieved and grateful. New installations (kitchens, bathrooms, boilers) generate strong reviews because of the high value and transformation involved. Routine maintenance (cleaning, lawn care) generates lower rates because the experience is less emotionally charged — but consistency matters and review requests should still be sent.
Should I send review requests after every job?
Yes — consistency is more important than targeting only "perfect" jobs. Even a job that had a minor hiccup but was resolved professionally can generate a positive review. The key is that the resolution was satisfying. Only hold back if a job ended with a genuine complaint that hasn't been resolved.
How do Google reviews affect lead generation for home services businesses?
Google Maps is the primary discovery channel for home services. Local Service Ads (Google Guaranteed) also weight review count and rating in ad quality scores. A plumber with 80 reviews at 4.7 stars consistently appears above a plumber with 15 reviews at 5.0 stars in both organic and paid local results — review volume and recency are the key levers.
