Events Review Request Email Template
The 24–48 hour window after a successful event is the optimal moment for a review request — clients are in the post-event glow, the memories are vivid, and the emotional high of a well-executed occasion makes them motivated to share. Waiting longer lets the intensity fade; asking too soon (same day) can feel rushed when they're still in the midst of celebrating. This template is timed for that sweet spot.
THE TEMPLATE
Ready to Copy
Copy, customize, and use it as-is — or make it your own.
Subject: Thank you — and a quick favour?
Hi [CLIENT NAME],
We hope the [event type: wedding / conference / celebration / dinner] was everything you hoped for.
It was a genuine privilege to be part of it and we're so glad it all came together.
If you're happy with how everything went, an honest review would mean a lot to us — and it genuinely helps other [couples / companies / families] in the same planning phase find us:
[REVIEW LINK — WeddingWire / Google / The Knot]
Thank you for trusting us with your [occasion]. We hope to have the pleasure of working with you again.
Warmest regards,
[YOUR NAME]
[BUSINESS NAME]
TEMPLATE VARIATIONS
More Ways to Use It
Same structure, different tone. Pick the one that fits the situation.
Version 1 — Wedding supplier (personal, emotional)
Subject: Congratulations — and a small ask
Hi [CLIENT NAMES], we hope you're both blissfully enjoying being married! We are so honoured to have been part of your day. If you have a moment to share your experience, a review on [WeddingWire / The Knot / Google] would mean everything to us: [LINK]. Wishing you both the very best — and thank you, truly.
Version 2 — Corporate event (professional)
Subject: Following up on [EVENT NAME]
Hi [CLIENT NAME], we hope the [event] landed exactly as planned. It was a pleasure working with your team. If you were happy with the experience, a Google review would really help other companies find us: [LINK]. Thank you for the opportunity — we'd love to work together again.
WHEN TO USE
Send 24–48 hours after event completion. For weddings, the couple may be on honeymoon — send to the decision-maker or planner who coordinated with you, and note they can fill it in when they return. For corporate events, send to the event organiser or procurement contact. Always personalise the opening line with the specific event occasion or name.
CUSTOMIZATION TIPS
For weddings: the "congratulations" opener is a strong signal that you see the couple as people, not just clients — it significantly outperforms a generic "how was your experience?" opening for this category.
Offer your preferred platform (WeddingWire for weddings, Google for corporate) — events businesses often benefit from reviews on both, but ask for one in the email to avoid decision paralysis.
Include a brief private feedback option: "If anything didn't go as planned, please reply directly and we'll address it" — this intercepts any post-event concerns before they become public reviews.
For vendors who attend multiple events in a series (corporate catering, AV): ask after each event, not just the first. Regular clients who work with you quarterly have valuable review content that evolves with the relationship.
What review platforms should events businesses prioritise?
Wedding suppliers: WeddingWire and The Knot first (highest intent from your specific audience), Google second (broader discovery). Corporate events: Google first (most business event searches start there), LinkedIn recommendations second (B2B credibility). Venues: Google, Facebook (local community), and platform-specific (Yelp in major cities). Build one platform at a time — 30 reviews on one platform outperforms 5 each on six.
How do I handle review requests for events where things went slightly wrong?
Don't send the review request for events where there were significant issues — follow up with a private conversation and resolution first. For events where minor issues occurred but overall went well, send the review request but include the private feedback option prominently — give the client a channel to raise concerns before they go public.
Should I follow up if a client doesn't respond to the review request?
One follow-up 5–7 days later is appropriate: "Just following up on my earlier message — if you have a moment to share your experience, it would mean a lot." Beyond that, don't push — over-asking creates a negative impression that undoes the goodwill from the event itself.
