Review Request Email Template
Most customers who had a great experience will leave a review — if you ask. The problem is that most review request emails are either too formal, too long, or buried in a weekly newsletter where they get ignored. This template is short, direct, and sent at the right moment: shortly after the transaction or visit. Customize the subject line and one sentence in the body, and your open and click rates will beat any generic blast.
THE TEMPLATE
Ready to Copy
Copy, customize, and use it as-is — or make it your own.
Subject: Quick question about your experience with [BUSINESS NAME]
Hi [CUSTOMER NAME],
Thank you for choosing [BUSINESS NAME] — we really appreciate your support.
We're always looking to improve, and your honest feedback helps us do that. If you have 60 seconds, we'd be grateful if you could leave us a quick review:
[REVIEW LINK]
Thank you — it really does make a difference.
[YOUR NAME]
[BUSINESS NAME]
TEMPLATE VARIATIONS
More Ways to Use It
Same structure, different tone. Pick the one that fits the situation.
Version 1 — Casual & Short
Subject: How'd we do?
Hey [CUSTOMER NAME], quick note — we hope everything was great. If you have a sec, we'd love a review: [LINK]. Thanks so much! — [NAME]
Version 2 — Post-Service Follow-Up
Subject: Thank you for visiting [BUSINESS NAME]
Hi [CUSTOMER NAME], it was a pleasure serving you. As a small business, reviews mean the world to us — they help new customers find us and help us keep improving. If you enjoyed your experience, a quick review would mean a lot: [LINK]. No pressure at all — thank you either way.
WHEN TO USE
Send this email 1–3 days after the visit, purchase, or completed service — while the experience is still fresh. Avoid sending it in bulk to cold lists. It works best as an automated trigger from your CRM or booking system immediately after a transaction closes.
CUSTOMIZATION TIPS
Subject line is the most important variable — test "Quick question about your visit" vs "How was your experience?" — the former consistently gets higher open rates.
One review link only. Multiple links (Google, Yelp, Facebook) reduce click-through. Pick your most important platform and link to that one.
Personalize the body with the specific service or product they purchased — "We hope your [SERVICE] went well" outperforms a generic opener.
Keep the email under 100 words total. Customers won't scroll. Get to the ask in 3 sentences.
When is the best time to send a review request email?
Within 24–72 hours of the experience, while it's still memorable. For e-commerce, after confirmed delivery works well. For service businesses, the day after the appointment or visit. Avoid Mondays and Fridays — Tuesday through Thursday afternoon gets the best open rates.
Should I offer an incentive for leaving a review?
No — Google, Yelp, and most platforms explicitly prohibit incentivizing reviews. Even a discount offer in exchange for a review can get your listing penalized. Just ask honestly. A genuine ask from a real person works better than a bribe.
How many times should I follow up?
Once is enough. A single follow-up email 5–7 days later is acceptable if they haven't responded, but more than two emails feels pushy and risks unsubscribes. Make the first email count.
