Cin7 Post-Fulfillment Feedback — Survey Customers After Every Invoice
FeedbackRobot connects to Cin7 and sends a customer feedback survey automatically when an invoice is authorised — capturing satisfaction at the point of fulfilment.
Why it matters
Cin7 powers order and inventory management for product businesses — wholesalers, distributors, and omnichannel retailers who need to track stock across multiple warehouses, channels, and locations. When a Cin7 invoice is authorised, it typically signals a completed order cycle: stock has been picked, packed, and dispatched, and a customer is about to receive their goods. This is precisely the right moment to ask for feedback.
Product quality, delivery experience, and fulfilment accuracy are freshest in the customer's mind at the point of receipt. For B2B businesses on Cin7 — wholesale buyers, trade accounts, and recurring order customers — feedback captured at this moment can surface systemic fulfilment issues before they damage the relationship. A recurring complaint about damaged packaging or incorrect quantities is easy to miss when feedback is ad hoc. It's impossible to miss when every invoice triggers a survey.
FeedbackRobot's Cin7 integration fires automatically on invoice authorisation — no manual send, no operations team overhead. The survey goes to the customer linked to that invoice, responses feed into your FeedbackRobot inbox, and negative scores trigger a resolution workflow. Your operations team stays focused on fulfilment. FeedbackRobot closes the loop.
About
Cin7
Cin7 is a cloud-based inventory and order management platform used primarily by product businesses that sell across multiple channels — wholesale, retail, e-commerce, and direct. Its core strength is managing complex inventory operations: multi-warehouse stock, purchase orders, fulfilment workflows, and sales channel integration across B2B and B2C.
For businesses on Cin7, the invoice authorisation event is the closest digital proxy for "order completed and dispatched" — making it the natural trigger point for post-fulfilment feedback. Unlike e-commerce platforms where customer experience centres on the website, Cin7 businesses often have direct wholesale relationships where order accuracy and fulfilment reliability are the primary drivers of customer retention.
Systematic feedback collection at the fulfilment moment gives Cin7 businesses data they rarely have: which customers are silently dissatisfied, which fulfilment issues are recurring, and which accounts are at risk before they reduce their order volume. FeedbackRobot makes this feedback loop automatic — no manual process, no reliance on customers to volunteer complaints unprompted.
SETUP
How it works
Connect your Cin7 account in Settings → Skills
FeedbackRobot listens for the invoice_authorised event in your Cin7 account
When an invoice is authorised, a survey is automatically sent to the customer linked to that invoice
Responses appear in your FeedbackRobot inbox — flagged for follow-up if sentiment is negative, available for Spotlight if positive
BENEFITS
What you get
Automatic survey trigger on every authorised Cin7 invoice — no manual work from your operations team
Capture satisfaction at the fulfilment moment when experience is freshest
Surface order or delivery issues before they become lost accounts
Seamless for B2B wholesale: surveys go to the right contact automatically
Negative responses trigger AI Resolution workflow for immediate follow-up
FEATURES
Everything you need to manage reviews at scale.
AI-generated responses
Multi-platform dashboard
Automated alerts
FAQ
Frequently
Asked Questions
Which Cin7 event triggers the survey?
FeedbackRobot listens for the invoice_authorised event in your Cin7 account. When an invoice is authorised — typically when an order is fulfilled and dispatched — a survey is automatically sent to the customer linked to that invoice.
Can I customise the survey questions for Cin7 orders?
Yes. Configure your survey template in FeedbackRobot to ask about specific aspects of the fulfilment experience — product quality, delivery accuracy, order completeness, and overall satisfaction.
Does this work for B2B wholesale accounts in Cin7?
Yes. FeedbackRobot sends the survey to the contact email associated with the Cin7 invoice. For B2B accounts, it uses the primary contact on the invoice record.
What happens if a customer doesn't respond to the survey?
Non-responses are tracked in your FeedbackRobot dashboard. You can configure a follow-up reminder to be sent automatically after a set number of days if no response is received.
INTEGRATIONS
Works with the platforms you already use
INDUSTRIES
Works with the platforms you already use
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