Post-event surveys that arrive days after an event are measuring memories, not experiences. A conference attendee who attended six sessions over two days and receives a survey on Thursday is unlikely to provide specific, useful feedback about what worked in the afternoon breakouts versus the morning keynote. The opportunity for specific feedback closes fast. Deploy FeedbackRobot's event feedback survey automation and every attendee receives their survey through the channel that maximises the chance of a timely response. Attendees who registered with a mobile number get an SMS link as they leave. Attendees who registered by email get a follow-up within 90 minutes of the event closing. The survey itself is structured to measure what event organisers actually need: content relevance, speaker quality, logistics, and likelihood to attend the next event. For organisations running recurring events such as conferences, training series, or webinar programmes, the comparative data across events is the most valuable output. Which topics generate the highest content ratings? Which speakers have the highest return-attendee rates? Where do attendees consistently cite friction in the logistics? The pattern data, built survey by survey over a series, gives the events team the evidence to make decisions that improve each event over the last.