dealership review management
Review Management
Most dealerships manage reviews by checking Google once a week and ignoring DealerRater entirely. Deploy this automation and every platform feeds into one daily queue, with reviews routed by department so sales and service each see what is relevant to them.
About this automation
Type
Review Management
Industry
Free to use
✓ Yes
Deploy time
Under 5 min
Triggers
New Review
Delivers via
Dashboard, Email
What your dashboard shows
Reviews by department
Sales, service, and finance reviews routed to the manager who owns each
Platforms monitored
Google, DealerRater, Cars.com, and Yelp aggregated into one queue
Service department response rate
Tracked separately since it correlates with repeat service visits
Cross-location comparison
For dealer groups, see which rooftops are keeping pace and which are falling behind
Sales vs. service sentiment split
See whether complaints cluster around the sale itself or the ongoing service relationship
The automation
New review posts on Google, DealerRater, Cars.com, or Yelp
Fires the instant a new review posts across Google, DealerRater, Cars.com, or Yelp.
New Review
Routed by department
Sales, service, and finance reviews go to the manager who owns each.
Department-based routing
Every review filed to the right department the instant it arrives:
Positive sentiment
Positive reviews queue for acknowledgment.
Needs attention
Department-specific complaints route to the owning manager immediately.
Dashboard: cross-location comparison
Rating and response rate compared across every rooftop in the group.
Why this automation matters
Dealership review platforms serve different buyer audiences at different stages. DealerRater and Cars.com are used by shoppers actively comparing dealerships before their first visit. Google is used for local search and general reputation research. Yelp surfaces for service-focused searches. A dealership visible and responsive on all of these platforms has a substantially larger effective digital footprint than one managing only its Google profile. Deploy FeedbackRobot's dealership review automation and all platforms feed into a unified response queue. Sales reviews route to the sales manager or a designated customer experience coordinator. Service reviews route to the service manager. Finance reviews route to the F&I director. Each department owns their queue and is accountable for response times. For dealer groups managing multiple rooftops, the cross-location data is where the most operational insight sits. Which stores are maintaining the strongest online reputation? Which are consistently below the group average? Are there platform-specific patterns, one store strong on Google but weak on DealerRater, that suggest inconsistent follow-up processes at different points in the customer journey? This automation gives groups the visibility to ask and answer those questions.
Expected outcome
Connects to the platforms that matter
Triggers
New Review
Channels
Dashboard, Email
Common questions
Why route reviews by department instead of to one general manager?
A sales complaint and a service complaint need different people to act on them, routing by department means the right manager sees relevant feedback immediately instead of it sitting in a shared queue.
Does DealerRater matter as much as Google?
For pre-visit shoppers specifically, yes, DealerRater and Cars.com are built for comparing dealerships before a first visit, while Google matters more for general local search and service reputation.
Can this show whether a specific location is falling behind others in the group?
Yes, for dealer groups managing multiple rooftops, the cross-location view is built specifically to surface that comparison.
Does responding to service reviews actually affect sales?
Indirectly yes, a single unanswered service complaint tends to follow a dealership into future sales conversations that customer has with friends or family.