8 Best NPS Survey Software Tools in 2026 — Ranked by What Happens After the Score
Most NPS tools collect the score. Fewer help you act on it. This comparison ranks 8 NPS survey platforms by how well they close the loop — from passive data collectors to AI agents that respond automatically.
Net Promoter Score is one of the most widely-used customer satisfaction metrics for a reason: a single question ("How likely are you to recommend us?") generates a clean, comparable score across time and teams. But the score itself is only useful if you do something with it.
The NPS software market splits into two categories. The first category collects NPS scores and gives you dashboards — passive analytics tools that tell you what customers feel. The second category closes the loop: detractor scores trigger follow-up workflows, promoters get asked for reviews or referrals, and the feedback drives real action.
The 8 tools below are ranked by how well they bridge the gap between collecting the score and acting on it. Whether you're a SaaS business tracking product NPS, a service business managing customer retention, or a multi-location brand measuring location-level satisfaction — there's a tool here for each scenario.
The 8 best NPS survey software tools in 2026
1. FeedbackRobot — Best for businesses that want AI to act on NPS responses
FeedbackRobot sends NPS surveys after key customer interactions (post-purchase via Shopify, post-service via QR code, or triggered from Salesforce and Cin7) and uses AI to act on the results. Detractors get an AI-drafted resolution and an escalation to your team. Promoters get a follow-up asking for a public review on Google, Yelp, or TripAdvisor. The feedback loop closes automatically. $99/mo.
Best for: Businesses that want NPS as a retention and reputation tool, not just a metric. Pricing: $99/mo. Verdict: Best if you want AI to act on NPS scores, not just report them.
2. Delighted — Best simple NPS tool for fast setup
Delighted (owned by Qualtrics) is the fastest way to start collecting NPS. Clean UI, email and SMS distribution, simple dashboard. Free for up to 1,000 responses/quarter; paid plans from $17/mo. No native closed-loop automation — you handle follow-up manually or via Zapier.
Best for: Teams that want NPS running in 30 minutes without complexity. Pricing: Free–$334/mo.
3. Medallia — Best for large enterprise voice-of-customer programmes
Medallia is one of the top enterprise experience management platforms. Handles NPS alongside customer journey analytics, employee experience, and operational data at scale. Custom enterprise pricing ($25,000+/year). Overkill for businesses under 500 employees, but the gold standard for large programmes.
4. Qualtrics XM — Best for enterprise research and analytics
Qualtrics is the most comprehensive survey and research platform available. NPS is one of hundreds of survey types. Best for organisations that need NPS as part of a broader customer research programme with academic rigour. Custom pricing, typically $1,500+/mo. Too complex for most SMBs.
5. AskNicely — Best for service businesses and field teams
AskNicely specialises in NPS and CSAT surveys for service businesses — particularly those with field teams (cleaning, HVAC, healthcare). Strong real-time coaching features that show frontline staff their personal satisfaction scores. From ~$199/mo. Best for service businesses with many customer-facing employees.
6. Retently — Best for SaaS product NPS
Retently focuses specifically on SaaS businesses measuring product NPS and customer health. In-app survey delivery, cohort analysis, and CRM integrations (HubSpot, Salesforce, Intercom). From ~$49/mo. Best for SaaS teams tracking NPS as a product health metric.
7. Nicereply — Best for support team CSAT and NPS
Nicereply embeds surveys into support emails and tickets (Zendesk, Intercom, Freshdesk). Measures CSAT, NPS, and CES per agent, per team, per ticket. From ~$49/mo. Best for customer support teams that want feedback at the ticket level, not just company-wide.
8. SurveyMonkey (Momentive) — Best for ad-hoc NPS surveys
SurveyMonkey is the most recognised survey tool globally. NPS is one template among many. Good for occasional NPS measurement but not purpose-built for continuous programmes. Free tier exists; business plans from $25/mo. If you run NPS surveys quarterly rather than continuously, SurveyMonkey is fine.
Side-by-side comparison
Tool | Price | Automated follow-up | AI responses | Review generation | Best for |
|---|---|---|---|---|---|
FeedbackRobot | $99/mo | ✓ Native AI | ✓ Autonomous | ✓ Auto-request | Retention + reputation |
Delighted | Free–$334/mo | Via Zapier | ✗ | ✗ | Fast, simple NPS |
AskNicely | $199+/mo | ✓ | ✗ | ✗ | Service businesses |
Retently | $49+/mo | ✓ | ✗ | ✗ | SaaS product NPS |
Nicereply | $49+/mo | ✓ | ✗ | ✗ | Support teams |
Qualtrics | $1,500+/mo | ✓ | Limited | ✗ | Enterprise research |
Want to skip the comparison? FeedbackRobot is $99/mo flat, no demo required.
How to choose the right NPS survey software
You want AI to close the loop automatically (respond to detractors, ask promoters for reviews): FeedbackRobot.
You want NPS running in 30 minutes with no complexity: Delighted.
You run a SaaS product and want in-app NPS with cohort analysis: Retently.
You have frontline service staff and want per-employee scores: AskNicely.
You run customer support and want NPS per ticket: Nicereply.
You're enterprise (500+ employees) and need NPS inside a broader VoC programme: Qualtrics or Medallia.
Frequently asked questions
What is NPS survey software?
NPS (Net Promoter Score) survey software sends customers the question "How likely are you to recommend us on a scale of 0–10?", collects responses, calculates your NPS score (% promoters minus % detractors), and typically provides follow-up tools to act on the results.
What's a good NPS score?
NPS ranges from -100 to +100. A score above 0 is positive; above 50 is excellent; above 70 is world-class. Industry averages vary significantly — SaaS averages around 30, retail around 50, financial services around 35.
How often should you run NPS surveys?
Most businesses benefit from transactional NPS (sent after key interactions) rather than periodic surveys. This gives continuous data without survey fatigue. Periodic NPS (monthly or quarterly) works better for tracking overall relationship health over time.
Can FeedbackRobot send NPS surveys automatically?
Yes — FeedbackRobot triggers NPS surveys after key events via Shopify (post-purchase), QR code (post-visit), or CRM integration (post-deal or case resolution). Detractor responses trigger an AI-drafted resolution; promoter responses trigger a review request.
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